WHY WE ARE DIFFERENT
“Our team is the heart of Production Alliance Group and what truly sets us apart. Their unmatched expertise, dedication, and passion shine in every interaction and every event we create. We don’t just provide a service; we build relationships, collaborating closely with our clients to bring their vision to life. Our team doesn’t just work for you—they work with you, and that makes all the difference.” - Dale Sahlin, Founder
For over 25 years, Dale Sahlin has been the visionary driving force behind Production Alliance Group. What began as a small production company has grown under his leadership into a global powerhouse with connections spanning the industry. PAG has delivered some of the most impressive and memorable productions in the business, earning a reputation for excellence and innovation.
Recently, Dale further cemented PAG’s presence in the industry by becoming the Title Sponsor of NASCAR’s race the PAG 300. His dedication to pushing boundaries and delivering world-class experiences keeps PAG at the forefront of the live events industry. With Dale’s guidance and unwavering commitment, PAG continues to grow year over year, creating extraordinary events and lasting impressions for clients around the world.